Snowflake, the Data Cloud Company, announced that it had been selected by the market’s greatest linking platform, Linktree, to assist its business intelligence and analytics activities.
Linktree allows brands, artists, publishers, agencies, creators, and businesses of all sizes to curate an online ecosystem and monetize their passion, immediately guiding their audience to the destination they wish to go to.
It holds about 90% of the market share, and the platform is used by Selena Gomez, Red Bull, Metallica, the Los Angeles Clippers, Facebook, Jessica Alba, HBO, and Comedy Central.
In 2020, Xavier said it became clear to senior management that the database being used by the company was no longer up to the task. Linktree realized the need for a scalable and sophisticated data platform to support growth in the future times.
Linktree began by using Snowflake to become support for its business intelligence activities. They rubbed usage data for trends to ensure that strategic decisions are based on the exact picture that appears within the market.
Also, Xavier said that the next step was to use Snowflake as a supporting platform for a self-service BI (business intelligence) offering to use internal stakeholders. Instead of relying on the analytics team, internal stakeholders will create queries and get their reports automated.
Xavier mentioned that new self-service capabilities allow other parts of the business to make better use of the data.
What leaders have to say
“Since Linktree launched in 2016, we’ve grown exponentially, with 15 million global users and 30 thousand sign ups per day,” said Rosyll Xavier, Head of Data at Linktree. “The volume of data being generated has increased alongside this growth and we saw the need to develop a comprehensive data management strategy.”
“When we looked for solutions, Snowflake stood out because it offers more than just single-workload capabilities,” said Xavier. “The fact that it is actually a Data Cloud means it is now easier for us to ingest, transform, and analyse data using just Snowflake’s platform.”
“We then built analytics to give our customers a better view and control over how their audience was engaging with their Linktree. Snowflake played a key role in helping us deliver near-real-time data so customers were always provided the most accurate picture possible.”
“Having all data in a single location makes our BI capabilities very sophisticated,” said Xavier. “Previously we were being held back by having data in various silos, however, this is no longer a problem for us with Snowflake’s single, integrated platform.”
“For example, our growth team is also increasing their use of data to support and better inform business decisions. This can ensure that our product roadmap is always closely aligned to our customer’s real-world requirements.”
Xavier added, “Snowflake is a valuable component of our IT infrastructure. It enables us to manage our growing data volume and extract as much business value from it as possible.”