On August 17, 2020, Prospur.io, a recognized name in the sales engagement genre for small and medium businesses, revealed that it had joined the Microsoft ISV Connect Program. The agenda of this collaboration is to help small and medium companies recover from the brunt of COVID-19 by offering them a unique “Pay what you can” proposal.

The partnership between the two entities will enable small and medium-sized businesses to use Prospur.io’s digital tools that are developed on Microsoft Power Apps with an idea to help them maintain business continuity by acquiring, engaging, and retaining customers along with deal closures. By deploying accessible-by-design technologies, these businesses can make the most of an all-inclusive environment and reopen doors for customers globally.

“Worldwide, small businesses have had a very difficult time navigating the financial and operational challenges brought about by coronavirus,” said Prerna Goja, CEO of Prospur.io. “Prospur helps to acquire, engage, and retain customers to revive their business and drive growth. With this partnership both Microsoft and Prospur will help business owners focus on their customers instead of processes.”

On the business front, companies engage in a plethora of channels to connect with customers. At the same time, while there are several pipelines available for opportunities, businesses also need to deal with complex customer relations environment.

Prospur.io, the digital sales engagement platform, confronts such issues with multi-faceted sales and marketing solutions that can go beyond calendars and tweets. However, Prospur.io supports companies to develop contacts and touch base with leads to convert them to customers.

How is it done?

Prospur.io collects and organizes customer data and feedback to carry out detailed analysis combined with interactive communication tools to offer businesses an understanding of customer needs like never before.

By leveraging the goodness of Power Apps as the base, the Prospur.io platform supports businesses to transform digitally.

Lead generation and marketing tools that are in-built in the Prospur.io platform aim at the most lucrative customer opportunities and easy integration with services such as PayPal, Microsoft, and Square, leading to timely invoicing and payments. These tools play powerful for small businesses to succeed during such challenging times and beyond.

Prospur.io’s take on collaboration

Operating as a small firm itself, CEO of Prospur.io Prerna states that they entirely relate to the concerns and challenges faced by SMBs, especially during the coronavirus crisis. This has definitely motivated the CEO to come up with a unique model of “Pay what you can” for SMB customers.

Expert take on collaboration

“Microsoft is pleased to announce that Prospur and their Digital Customer Management Platform have joined the Microsoft Business Applications ecosystem to help small business customers in these challenging times,” said Steven Guggenheimer, Corporate Vice President at Microsoft Corp. “The impact of COVID-19 is being felt by many businesses, in particular small ones that survive on tight profit margins and with limited resources. By integrating their Digital Customer Management Platform with Microsoft PowerApps, Prospur will help enable small businesses to more effectively grow their customer base and business.”