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The Benefits of Aligning Sales and Marketing

The Benefits of Aligning Sales and Marketing

Microsoft
Published by: Research Desk Released: Jan 14, 2020

Separate applications and processes for sales and marketing teams can cost you in lost sales opportunities and reduced efficiency. Connect and automate these systems from nurture to handoff to improve the quality of your leads, better segment your audience, and grow your business.

Download this e-book to learn how Dynamics 365 Marketing empowers your sales and marketing teams to:

– Target the right audience using embedded intelligence and list segmentation.

– Nurture leads with multi-step, multi-channel campaigns to guide buyers through a personalized customer journey.

– Enable collaboration, track leads, and simplify lead handoffs with common data and connected business processes.

– Gather insights based on interactions with prospects and prioritize leads who are ready to buy with multiple lead scoring models.

– Track and visualize marketing performance data using out-of-the-box dashboards and insights.

– Configure the solution to work for your business with an intuitive administrator experience, customizable templates, and designer tools.