Customer Relationship Management Whitepapers

Forrester TEI study is based on four interviews with ServiceNow Customer Service Management customers. It provides a framework to help readers evaluate the potential benefits and costs of investing in...

IT is increasingly at the heart of business success—and nowhere is that more true than in customer service. That makes IT a critical partner in transforming the customer experience. Customers tod...

Moving beyond CRM to shift your company into high gear Ask companies about being competitive and all roads lead back to providing an exceptional customer experience. But creating that experience me...

In order to succeed in today’s digital world, you need to “draw up” the data that makes those assets most useful to your customers, creating “customer-first” experiences that put their needs...

Leading life sciences companies are taking on a new opportunity to connect with patients and deliver direct support before, during, and after therapy. Download our latest e-book to learn how Salesforc...

Blaze new trails with proactive member service at scale. Check out this e-book focused on transforming the member experience: Simplify call centers to improve customer and agent experience Con...

The California Consumer Privacy Act (CCPA) was passed in June of 2018 in the wake of backlash from numerous high-profile data breaches and incidents in which data brokers and marketing agencies mishan...

Your customer support group is tired of answering the same questions over and over. Product wants a way to tap into user ideas more efficiently. Your developer relations teams want to engage dev...

Customer experience drives the success of your organization. Awesome systems for on-boarding customers and supporting them can certainly establish an initial relationship, but what happens when someth...

Your customers now want to interact with you on their terms through whichever channel or platform takes their fancy at any given moment. All this is occurring against a backdrop of customers becoming ...